From my days as a games developer for PC, PlayStation 2 and Xbox (classic), about 10 years ago, I remember reading some interesting advice from the famous game designer Peter Molyneux, which may come handy now in the world of startups.
See, when creating video games, one of the most important elements to giving players a compelling experience is to reach the correct balance. All the different parameters in the game have to be just right: difficulty, rewards, comparative power of the different options available to players, etc… it’s really hard to get this right, and a significant part of the development process must be devoted to getting this right. Game developers and designers who can do this well outshine the competition.
In thist context, the advice from Peter Molyneux was something like this: “When you are balancing a game, don’t do small adjustments. They take you nowhere, and you can’t really even know if you are on the right path. If you need to increase the cost of some element in the game, do not add or remove 10%, make it double or half.”
This stroke me back then as genius advice, and it came from someone who really knew what he was doing. It has stuck around in my memory since then, and in twisted comeback, it has resonated with me lately, as it is quite applicable to our situation in our start-up. Let me explain.